Two sprays on each side of the Neck are arguably the most important areas for you to target. Main arteries are very close to the skin here, and as blood passes by them, the heat projects the fragrance into the air, ensuring you get compliments and get noticed.

Its extremely important to spray here for a perfect scent trail – people notice the scent as you walk by. You can apply it both on the skin and the collar. We recommend spraying 2 to 3 times on the back of the neck.

For the same reason as the neck, blood vessels run closer to the skin here. When you hug people while socializing, they are going to catch whiffs of your fragrance if you spray here. We recommend 1 to 2 sprays behind each ear.

This is on the clothes, not the skin. Applying 1 to 2 sprays on the sides of your shoulders ensures that people who walk by you get the ultimate whiff of your extended personality.

Again, on clothes and not on the skin. Two sprays are enough on each side of your front chest.

This is optional and more for the fragrance enthusiast. If you want to notice how your fragrance develops over time, spray it on your wrist and smell it every now and then. Enjoy different notes and how the fragrance transitions from top to middle to the base notes.

Never rub your wrists or any other part, for that matter where you apply your fragrance. It destroys the molecular integrity of the fragrance, particularly the Top Notes of a fragrance.

There is no definite answer; it depends on the person, their usage, and the fragrance they are wearing. For our Pakistani clients, we recommend anywhere between 10 to 15 sprays because Pakistan's climate is harsh for a fragrance to survive. Go generous.